What B2C tactics can benefit B2B marketers?
Source: Bill Nussey, CEO, Silverpop Engaging customers and prospects with relevant communications is essential to marketing success. And by combining marketing automation technologies often used by...
View ArticleClik here to view.
Website and Email Critical B2B Investments
Source: eMarketer According to a survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success. Just over half of B2B marketers surveyed told BtoB Magazine...
View ArticleWhat B2B Email Marketers Want to Improve Most
Source: MarketingProfs, Blog Post Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email...
View ArticleB2B Email Marketers Focus on Relevance to Attract Readers
Source: Karen Bannan, BtoB Magazine Email marketers are still concerned about relevance, according to a BtoB study being released this month. “B-to-B State of Email Marketing: Best Practices” details...
View ArticleClik here to view.
B2B Email Frequency
Many B2B clients wonder at what pace they need to be emailing prospects and clients to really make an impact in their campaigns. This post helps support V12′s stance that it’s all subjective…and here’s...
View ArticleB2B: 13 Awesome Headlines for Business Blogging Success
It’s like the purple squirrel…B2B marketing advice that’s actually effective?! This post got my attention since this copy advice for blogging could absolutely convert to email. Use these tips and...
View ArticleOpen This Email for Free Beer: Deceptive Subject Lines
Source: DJ Waldow, GetResponse Blog Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You...
View ArticleBeyond Email Marketing Tools: Content Matters
Source: The Whitelist Blog As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once...
View ArticleHow to Make Your Email Marketing Campaign Landing Pages Work for You
Source: Troy Hanna, AddressTwo. Blog Tip #1 – Making your landing page easily say what you want your viewer to do Having a very clear “call to action” is the best way to utilize a landing page that is...
View ArticleIdeas to Steal in Email Marketing
Source- Stephanie Miller, Advance- Official Blog of the DMA We kicked off the Mediapost Email Insider Summit, of which I was proud to serve on the programming committee, with me and a panel of super...
View Article