Source: MarketingProfs, Blog Post
Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a new report by BtoB.
List hygiene (42%) and email personalization (42%) are the next-most-cited improvement areas among surveyed B2B email marketers; just 21% cite integrating email with social networking. Roughly one-third of B2B email marketers are working to improve list segmentation practices (36%) and event-triggered auto-responder emails (31%).
Below are more findings from the B2B State of E-mail Marketing Report.
Top Challenge in 2011:
Other key findings among surveyed B2B email marketers:
About the report: Findings are based on a survey of 414 B2B email marketers, conducted in January 2010.